Services

 
We offer a boutique of best-in-class marketing resources to provide cost-effective solutions.
 

Comprehensive Strategy and Implementation

  • Complex end-to-end customer acquisition and lead generation programs
  • Performance maximization of lead programs – call centers, abandonment programs, online and offline networks
  • Online programs: SEO, PPC, email, affiliate, search, directories, social, contextual---including websites, microsites, content development, google analytics, tracking, attribution, A/B testing
strategy and implementation
marketing leadership

Marketing Leadership

Onsite or temporary support to assist with significant strategic or implementation needs from naming and brand development to robust marketing system, eco-systems.

Interim Marketing Management has a broad background and passion to support excellence and your growth.

Types of Programs we've Created Driving Dynamic Results

Online Lead Media

  • Performance based or advertised
  • Affiliate networks
  • Hosted campaigns
  • E mail acquisition
  • E mail nurture
  • Marketing automation
  • Mobile campaigns
  • Display
  • A/B/C testing

Broadcast Media

  • Performance basis or cash with direct relationships with premier cable, networks and our own properties = high-quality cost-effective leads
  • TV – national cable, networks
  • Radio
  • Broadcast: creative and production
  • English-Spanish

Sponsorships and events

  • NFL, NBA, NHL, plus
  • Concerts
  • Kiosks

Signage programs

  • OOH
  • In-store
  • Perimeter
  • Malls
  • Geo-targeted

Incentive Programs

  • Customers, employees, business partners

Call Centers-internal and external centers

  • Sourcing-maximizing
  • Cross sell, upsell
  • Abandonment call programs for call monetization

Product extensions

to increase lifetime value

Public relations

  • Press releases
  • Blogs
  • Website content 
  • Events, online and offline

Design, Support, Production

  • Website, landing pages, emails
  • Website creation, maintenance
  • TV/radio from low budget to highest quality
  • Graphics
  • YouTube videos
  • Call center selection and interfacing
  • IVR and call Center Sourcing management

Search Engine Marketing and Optimization

  • Analytics
  • PPC management
  • Reputation management
  • PR optimization
  • Link building
  • Content development
  • Train your staff/resources for best practices
  • Maximize organic search
  • Ongoing strategy direction to optimize your site with continually changing search  rules
  • Retargeting

Other offline performance and/or CPM-based programs

  • Extensive network of targeted print package/inserts and ads with smart targeting capability for 1 billion reach per quarter
  • Yellow Page directories
  • Newspaper, direct mail, package inserts
  • Calling campaigns, guerrilla, geo-targeted for mass impact
  • Misdials, avatars, offshore press 1

Analytics and by the Numbers

  • Best in class modeling/profiling with real time decisioning on large volume of leads and calls- maximizes calls/leads millions per month -give up or down, or prioritization for lead acquisition.
  • Database creation and maximize customer lifetime value
  • Analysis of your best customers -- How do we get more like them and how do we make them even better?
  • KPI reports

Customer and Prospect communication programs

  • Marketing automation
  • Email
  • Marketing automation programs thru e mail

Licensed Insurance Agent

Health, life and annuities