Results
From product launch…to building a lead generation engine…to developing and expanding brand and brand fabric…to customer acquisition strategy and implementation, Interim Marketing Management has the expertise, the resources, the strategies and creativity to make a difference for your company.
Some of our Success Stories
Auto Insurance Lead Generation
Successful call management of a performance auto insurance lead generation program, including monetizing unneeded leads (in 30 non core states) which has resulted in paying 100% plus of national media costs which has meant free leads for the 20 core states.
Real-time Call Analytics
Real time call analytics for 1 million calls a month for a home services category client that has enabled top 20% of calls being converted to highest revenue yield and opening up an opportunity to monetize the other 80% to increase yield exponentially.
Cost per Acquisition Program
Cost per acquisition program for a national health plan has opened the way for 8-figure growth with no increased fixed costs-all media, call center costs covered by the third party partner.
Loss to Profits in 2-1/2 Years
10-state, 250-store retail chain: EBIDTA moved from in-the-red to 7 figures in the black in 2-1/2 years.
Big Box Retailer
33% sales trend increase for 90 new stores opened in 6 months.
Financial Services Online and Call center
Increased revenue 400%, reduced customer acquisition costs by 100%.
Insurance Agency
Launched new national call center with state-of-the-art end-to-end marketing engine; developed name, brand, brand fabric, lead generation engine, acquisition strategy and implementation; launched 4 new insurance product lines including 8 new websites; services included online, offline, third party lead generation, and compliant add-on upsell/cross sell products.
60-year-old Specialty Cruise Line
Created the best ratio of marketing expense per booked passenger in its history.
Specialty retailer
Doubled sales per location for 150-store, 10-state chain.