About us

Founded in 2000, Interim Marketing Management is a network of resources that brings the right elements and partners to focus for each client’s needs.

Great Team to Work with

We have extensive expertise in direct response and retail - where results are measured every day. We are easy to work with, have integrity, creativity and drive to create the most effective programs for our clients.

We have worked on the client side extensively. We look at marketing campaigns holistically – with an eye to closing the gaps where customers can slip through. That’s how we maximize revenue for your bottom line.

We continually ask,

Are there ways we can help differentiate our clients and create stickiness and referrals, increase cross sell and up sell opportunities?
Are their new effective lead sources and ways to maximize revenue while being true to a client’s core values and value proposition?

Meet Loren Jacobs

Managing Partner, Interim Marketing Management

Loren has over 30 years of innovative marketing experience. He has honed exceptional skills in maximizing both short- and long-term gains from marketing budgets.

Loren specializes in "smart targeted marketing" leveraging marketing funds and ideas through strategy budget development and implementation in every facet of an organization. Plus, he focuses on energizing the team and creating exuberant customers through maximizing every internal and external communication "touch point."

Prior to starting Interim Marketing Management, Inc. in June 2000, Loren spent 3 years in comprehensive re-branding for the 150-store regional chain, Tire Kingdom, as its Vice President of Marketing and Advertising. His insightful new campaign, which included television advertising, database marketing, public relations, store signage, uniforms and print promotions, lowered the company's media costs by over 20%. At the same time, he achieved double-digit sales increases at higher margins.

Loren also previously served as Vice President of Marketing and Advertising for JumboSports Inc., a ‘big box’ sporting goods chain in 85 markets. In a short time, he researched and launched a complete repositioning of the chain, including new name selection, logo, an internal and external signage package, uniforms, advertising and public relations.

In Virginia, Loren spent 13 years at NTW, Inc., heading up the marketing and advertising department. It was here that his marketing and negotiating skills more than doubled retail sales per store. His flair for creative process leadership led to the development of category leadership cited as best-in-class for cutting edge database marketing programs. Market segmentation and localized marketing programs led to extensive promotional activity including racing and hot air balloons as well as strong cross-promotion relations with partners such as AAA, Sprint and American Express. Loren also created a customer satisfaction index program, which increased referrals and repeat business.

Loren graduated from Wilmington College, Ohio with a B.A. He has attended professional seminars including Database Marketing, Tom Peters, Stephen Covey, Retailing Smarter, and Advanced Executive Speaking. He has been a member of both the Retail Advertising and Marketing Association and the American Management Association, a board member of Junior Achievement and Palm Beach County Marketing Committee of United Way and involved in South Florida Interactive Marketing Association.